Adventure photography in mountainous landscapes around the UK for outdoor brand Paramo.
I have produced several Paramo Clothing photography shoots, across the UK in different landscapes, from the crags of Langdale in the Lake District to the wintry mountains of the Scottish Highlands.
My approach to producing and photographing these campaigns is to source real outdoors folk, local to each location, as models, and showing them in the sports they love. Throughout the various different marketing campaigns I’ve done with Paramo, we’ve focused on a variety of different activities such as hiking, winter mountaineering, mountain biking, trad climbing and camping.
This kind of photography is a hybrid of adventure lifestyle and product close-ups, which are used on Paramo’s website, as well as paid ads and organic social content for global marketing campaigns.
