Jack Wolfskin x United We Hike

Jack Wolfskin x United We Hike

Documentary style filming for Jack Wolfskin’s United We Hike Campaign. 

Set in the beautiful mountains of Austria, I followed a group of women for a Jack Wolfskin campaign called United we Hike. I was so excited to be asked to be a part of this campaign – entirely planned and created by women, for women, with a large group of us lead into the mountains by a female mountain guide.  

The deliverables for this project were also really exciting – a range of social media content for the individual influencers tailored to their different online aesthetics and audience, capturing what the outdoors means to them and their journeys, as well as social media content for Jack Wolfskin and an overall long documentary style video featuring a group interview with the women, as well as shorter form campaign content for the brand.  

We headed up steep terrain and into the snow, up to the Reichenstein mountain hut. The style of shooting was very documentary style without much ‘do it again’ at all, quite rare and different to normal campaign shoots which are largely very planned. I really enjoyed this approach, as it tested fitness and thinking on my feet, as I ran ahead to get shots, as well as quickly getting the drone up and down as to not fall behind. 

Sharing this experience with such a diverse international team of women was a beautiful experience and I’m excited to share the final edits. 

Film to be released soon.