United We Hike, a women-lead campaign, exploring six different women’s connections to the outdoors.
United We Hike is a women-lead campaign, exploring six different women’s connections to the outdoors, we went into the Austrian mountains and shot the United We Hike campaign, documentary style. It wasn’t just in-front of the camera – the folk behind the camera & the creative ideation of the campaign were all women, creating an authentically women-lead campaign. We spent two days trekking in the Austrian mountains, with a highlight of stopping by the Guttenberghaus hut, high up at 2146m in the snow.
The United We Hike campaign has a wide reach, with a campaign landing page on the website, paid advertisements and postings across digital, print and social.
Cinematography by Rachel Sarah
Photography by Sami Sauri
Featuring Amira Patel, Marie Cheng, Sarah Pour, Michaela Scalisi, Margarita Samsonova.
Supported by Jack Wolfskin
